LANGUAGE
CM : KIBOU

OLYMPUS

SPACE PROJECT

The Olympus Space Project was undertaken in celebration of the 90th anniversary of Olympus Corporation. These commercials were the first to be shot by and to star a Japanese astronaut. The 2 commercials, “Kibou” and “Our destinies are intertwined,” featured actress Aoi Miyazaki on Earth and astronaut Koichi Wakata in space, who each took a fresh look at “Earth” to rediscover the Earth anew, through an Olympus SLR camera.

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CM : LIVING IN THIS PLANET
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WEB 01
WEB 02
MISSION BADGE

OLYMPUS

SPACE PROJECT

The Olympus Space Project was undertaken in celebration of the 90th anniversary of Olympus Corporation. These commercials were the first to be shot by and to star a Japanese astronaut.

The key concept of these TV commercials was “rediscovering the planet.” The 2 commercials, “Kibo” and “Our destinies are intertwined,” featured actress Aoi Miyazaki on Earth and astronaut Koichi Wakata in space, who each took a fresh look at “Earth” to rediscover the Earth anew, through an Olympus SLR camera.

The Olympus digital SLR camera, “E-3,” made its journey into space with JAXA astronaut Koichi Wakata on the space shuttle “Discovery,” from the Kennedy Space Center in Florida. And the shoot took place in the Japanese Experiment Module, “Kibou,” an institution attached to the International Space Station.

The “E-3,” interchangeable lenses, and system accessories that were modified for use in space went under numerous tests, such as off gas and decompression tests to clear JAXA and NASA’s safety standards.

During the shoot, astronaut Koichi Wakata also took pictures of the Earth from space. After he returned to Earth, these photographs were showcased on a special website and introduced in photo exhibitions.

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